Strategic School Marketing
Strategic School Marketing is a consultancy which provides specialist marketing services for New Zealand schools and principals.
"Not everybody understands how schools work" This can be a problem when a school seeks external advice because, as you know, a school is an incredibly complex organisation. It comprises many stakeholders, all with their particular perspective, and must give consideration to matters which go beyond a straight business approach.
Kate Borrie's background in education gives her an appreciation of the complexities of operating in a school environment.
After gaining a Master of Arts degree Kate taught in urban and rural schools of varying sizes. She has worked at secondary and tertiary levels as well as in the public and private sector. Kate has also been employed as the Director of International Students for a New Zealand secondary school.
Kate has a Postgraduate Diploma in Business Administration (Marketing) in addition to a Diploma in School Marketing and has been employed as a journalist for several publications including a large regional daily newspaper.
She seeks to assist principals, who are often landed with the responsibility of marketing a school, with her knowledge of marketing principles and current examples of best practice.
